Stop overthinking.

Start executing.

Most startups die from indecision, not competition. We focus on The One Thing that matters, and deliver coaching that fits your chaotic founder life.

LET'S GO

We keep it stupid simple

No complex frameworks. No corporate theater. Just the fuel to actually build. Because complexity is the enemy of execution.

Services

Vision Guard

Fractional Vision Guard

Decisions made under fire
Borrow our brain, our guts, and our playbook. On-demand.

Find the Edge

Brand Strategy | Strategic Consulting

Define your edge. Own your market.
We help you sharpen your positioning, clarify your strategy, and create a sticking market advantage. Fast forward.

Keep your head straight

Founder Coaching | Growth Facilitation

Your clarity. Your team’s power.
Fast, practical coaching for founders combined with structured team facilitation turning individual insight into collective momentum.

Toolkit

Grow on the Go
Grow on the Go

Grow on the Go

Cover Your Ass
Cover Your Ass

Cover Your Ass

Find Your Spot
Find Your Spot

Find Your Spot

Most business advice is BS

You're drowning in best practices and innovative frameworks while your competitors are eating your lunch. Stop consuming content. Start creating results. We'll help you unfuck your priorities and focus on what really matters.

Why we're different

We steal the best ideas from proven frameworks like KISS, The One Thing, Steal like an Artist and Unfuck Yourself. Then we adapt them to your reality. No guru worship please.

Our Promise

We'll tell you what you need to hear, not what you want to hear. We'll help you stop doing stupid stuff and start doing the one thing that'll move your business forward.

I'm Ready

Playtime's over.

Book a call. We'll audit your situation, identify the one thing your should focus on, and give you a brutal but honest assessment. Let's do this together.

Let's go

Empowering startup founders with fractional leadership, strategic consulting, and growth acceleration.