Waarom zou je op dinsdag naar een hotel gaan?
Weekday occupancy is a hotel problem. The reason someone decides to spend a Tuesday night away from home probably has very little to do with hotels. This is how we'd expand.
Waarom zou je op dinsdag naar een hotel gaan?
Weekday occupancy is a hotel problem. The reason someone decides to spend a Tuesday night away from home probably has very little to do with hotels. This is how we'd expand.
Just from my POV: Their current home is the real competition
We spend a lot of time thinking about what people want in their next home. I keep wondering what would make them leave this one.
Consulting Collectives: an old spatial instinct
Consulting collectives are a guild logic in new form. Why the Waag in Amsterdam proves this behavior is centuries old.
The rise of the offline generation
As under-16 social media bans roll out, Gen Z is buying iPods and going analog. Why Marktplaats listings and Capsule Creators show where this is headed.
Which luxury hospitality- and office brands will still be relevant in 10 years?
Luxury hotels and office towers still optimize for a generation that's leaving. Why Zoku and Mr Green Offices show what adapting to the next one takes.
The town that put people in the middle
In Houten, cars stay on the outer ring while bikes and people take the center. Why this fifty-year-old Dutch layout still outperforms new car-first towns.
Dead hours real estate
Our Original Elephant Trunk Coffee split costs and exposure with the venues that hosted it, proof that positioning can outperform paying for your own address.
What you carry is the campaign
From Stanley cups to Labubu, the product itself barely matters anymore. What brand artifacts actually are, and what Lettre does differently instead.
Two kinds of density, and only one of them keeps a street alive
A high FAR number doesn't mean a street is alive. Why physical density and social density are different things, and what Dutch high streets get right.
This looks like it could be anywhere
Cities and shopping streets across Europe are starting to look identical. Why vernacular design still matters, and what Amsterdam's brick actually gets right.
The architecture of safety
Oscar Newman found that crime often comes from spatial design, not people. Why "eyes on the street" matter, and how Amsterdam's Bijlmermeer proved it.
The "Lobby Lab": The Hybrid Hotel Concept
Discover why professionals are trading in coffee shops for hotel lobbies en masse. A brief note on the rise of the hybrid hotel concept.